It's critical that you evaluate potential brokers carefully. After all, benefits are an essential element of retention and attraction of quality employees. You spend an exorbitant amount of capital on benefits…are you enjoying an equally significant return on that investment? A good broker will help you leverage those dollars, reduce their impact to your bottom line and enhance their value to employees. Here are some key questions that should be asked:

1. How Are You Paid?
Many brokers do not reveal how they are paid. But, you, as the customer, have the right to know! If they are not willing to fully and clearly explain it to you…then move on.

2. Can I Visit Your Office?
Visiting the offices of potential brokers allows you to see and understand how they operate while getting to feel the service experience first hand.